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The first edition of MakeUp in Sao Paulo, was held on 03-04 December 2014 at the Renaissance Hotel in Sao Paulo

MakeUp in Sao Paulo : A successful first edition

The first edition of MakeUp in Sao Paulo, which was held on December 03-04, met all the expectations of the organisers. More than 600 people (620 exactly) have crowded during two days the exhibition area and the largest conference room of the Renaissance Hotel in Sao Paulo. “It is a superb performance on a continent where everyone (...)

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Consumers take control as customisation in beauty grows

Emmanuelle Moeglin
Consumers take control as customisation in beauty grows

The recent launch of L’Oréal’s Makeup Genius app hit the headlines as a fantastic way of guiding women to the right products for their colouring and preferences. However, this launch doesn’t sit in isolation. It’s actually the culmination of women’s growing desire to reflect their individual needs and concerns across the beauty landscape. (...)

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