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Digital beauty to take centre stage at MakeUp in Paris

The next edition of the MakeUp in Paris tradeshow (09-10 June 2016 at the Carrousel du Louvre, in Paris) will inaugurate a new “Digital Beauty” area, which will be set up at the entrance of the show. The new area will gather a dozen companies, from innovative product designers, specialist of retail and customer relations, or consulting (...)

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Smart beauty: Your skin will love it!

Stéphanie Machon
Smart beauty: Your skin will love it!

As a holistic concept covering several of the major current trends, Smart Beauty definitely reminds of smartphones. No instructions for use, easy-to-use, instinctive, almost instantaneous… the latter combine efficacy and pleasure, can be personalized, and provide tactile sensations, just like cosmetics do. The intelligence of beauty (...)

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