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MakeUp in Sao Paulo to hold its 3rd edition in December

The third edition of MakeUp in SaoPaulo will take place on December 7 and 8 next at the Rebouças convention centre in São Paulo. Last year the second edition of MakeUp in SaoPaulo had gathered some 1,200 visitors (80% from Brazil, the rest divided between Colombia, Argentina, Chile, Mexico). Key (...)

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New trends in hair cleansing routines

Emmanuelle Bassmann
New trends in hair cleansing routines

The optimal start to proper haircare begins with the shampooing routine. With opposing opinions as to whether hair should be shampooed frequently, or not shampooed at all, today’s consumers is bombarded with competing ads and often juxtaposing ideas as to which is the best hair cleansing routine for their hair. Beauty trend (...)

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