Following a successful launch of the beauty category across Germany, Austria and Poland last year, Europe’s leading online retail platform for fashion and lifestyle has announced the extension of this service to Sweden, Denmark, France, Belgium and Italy within the next two months.
Swedish and Danish customers can already shop beauty products from the website while France and Belgium will follow in late March, Italy in mid-April.
In parallel, to further establish itself as the go-to destination for fashion and lifestyle in Europe, Zalando is expanding its collaboration with the Estée Lauder Group by adding eight prestige brands from their portfolio to the German beauty assortment. Zalando will launch new brands including Aramis, Bumble and bumble, Darphin, Glamglow, Smashbox, and Bobbi Brown in Germany. New markets will have unique and tailored offerings, including several of the Estée Lauder’s brands.
“Our strong beauty assortment with more than 10,000 products from over 250 brands resonates well with customers in Germany, Austria and Poland, and we’re excited to extend our beauty offering to more European customers. Our collaboration with The Estée Lauder Companies helps bring more prestige beauty brand favourites to our Zalando customers,” says Pamela Wade-Lehman, Head of Beauty at Zalando SE. “With Beauty, we want to empower our broad customer base to complete their style choices with the latest in global beauty trends including natural, Korean and science-driven brands. We see that three out of five customers buy fashion products when shopping beauty, underlining that these offers go hand in hand,” she continues.
Zalando first launched the beauty category for women in Germany in March 2018, expanding it with products for men in October 2018, and launching Beauty in Poland and Austria at the end of the year.