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Wide Society, the new eco-responsible brand by The Different Company

In search of a more environmentally friendly approach to high-end perfume, high perfumery brand The Different Company has built up Wide Society, a complementary concept of qualitative, travel-size fragrances with responsible packaging.

Wide Society packaging materials are recyclable (glass, aluminium, linen, cotton) and/or made of certified recycled materials (cardboard). Only the pumps, which can be unscrewed, are based on plastic. This way, the new brand successfully rides on the sustainable wave of daily perfumes, with convenient travel-size packs to be refilled over and over again.

Three case versions are available:

  • Escapade, a travel kit made of cotton containing three mini refillable 10 ml bottles (EUR45);
  • Weekender, composed of six 10 ml bottles and of the funnel (EUR80);
  • The big size 100 ml linen case, funnel and capsule included, available for 95 euros, which makes it possible to refill mini bottles if needed, or can be left in the bathroom.

Each case presents a perfume Absolu among the six fragrances created by the brand’s perfumers, Émilie Coppermann (Symrise) and Alexandra Monet (Drom). These six creations, Acqua Travelis, Up in the Air, Sign of Times, Nubes, Suite#6, and Night Air, make up an anthology of varied trails, from the most ethereal to the most sensual for a long-lasting result, thanks to the 20% concentration of Absolu.

Wide Society will be mainly present on European and North-American markets, on different distribution channels: perfume stores, travel retail, department stores, concept stores…

Kristel Milet

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