The French designer, manufacturer and distributor of primary packaging (35 million euros of turnover, 15% of which is from exports) has announced its new name on the occasion of its eightieth anniversary, celebrated on 31 January 2018 during the PCD trade fair in Paris.

Embelia team #EMBELiA #LePackagingFullService #birthday

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The new name is the outcome of a reflexion which was initiated in 2015 in order to adapt the company to the evolution of the global market and aims, according to Stéphane Vigier, the company’s General Manager, at confirming their ambition “to outpace the markets, to influence trends, and to innovate through our services.”

Embelia is a neologism created using the French verb embellir (to embellish) standing for “to make someone or something beautiful or more beautiful”. The embelia is also a medicinal herb that is considered to be a powerful anti-infectious agent. Furthermore, the name evokes the emballage (packaging) sector.

With this new corporate identity, the company intends to illustrates not only its capacity to evolve and effectively aid professionals in the beauty and health markets, but also its willingness to contribute to other sectors where primary packaging is a concern.

The new logo builds on the past - it retains the original colours of the company and the form of the former logo. Its pictogram conjures up a continuous cycle of contents, the container and packing. Its 3D style is associated with the company’s new signature: "Le packaging full Service” (the full service packaging) - Photo: Courtesy of Embelia

This change in name has been effective in France and across the globe from 1 February 2018.