Younique Products arrived in Hong Kong on October 3, 2016, thus opening its first Asian market. The brand’s flagship product “Moodstruck 3D Fiber Lashes+”, a premium mascara, will be available to purchase, along with the brand’s other successful products on November 1, 2016.
The company has recruited its first 999 founding Hong Kong “Presenters” (the persons animating the brand’s sales parties on social media).
Founded in Utah in 2012, Younique is the first direct sales company to market and sell almost exclusively through the use of social media and its trademarked “Younique Virtual Party”.
“The power of a Virtual Party is not limited by language or distance, saving Presenters time and the need to arrange childcare or have a home party. The virtual party allows to use the resources and connections that [Presenters] already have, including [their] friends, and the friends of [their] friends, unleashing the power of [their] own social networks,” explained Younique in a release.
The makeup and skin care brand is already available in 10 markets including the U.S., Germany, France and Spain, and claims over 550,000 Presenters worldwide.
