Unilever has announced the acquisition of premium hair care brand Living Proof. Terms of the deal were not disclosed.

Living Proof was conceived by venture capitalist and entrepreneur, Jon Flint, to bring advanced bio-medical technology to the beauty industry. Together with MIT professor, Robert Langer, they assembled a team of world-class biomedical scientists and industry leading hair stylists to create a comprehensive portfolio of hair products that enable people to get visibly healthier hair, fight frizz, build volume and address a number of other hair care challenges. Through patented technology and advanced scientific discoveries originating from MIT (Massachusetts Institute of Technology, US), Living Proof has a unique offering that has earned the brand a growing consumer following.

The Prestige Hair retail market is very attractive and offers significant potential for growth. Through compelling product result demonstrations and influencer driven marketing, Living Proof is already a successful business in this space and we look forward to further developing and growing this wonderful brand,” said Alan Jope, President Personal Care, Unilever.

The acquisition is expected to close in Q1 2017, subject to customary regulatory approvals. Living Proof will be part of Unilever’s Prestige portfolio, which includes brands such as Dermalogica, Kate Somerville, Murad and REN.