Timotei launches first certified organic range

31 January 2012

Unilever’s hair care brand Timotei is introducing a certified organic range, a first from a prominent mass-market player. The Timotei Organic Delight range is free from parabens, silicones, colourants and sulphates, and contains 100% natural fragrances and 99% natural ingredients. Compliant with the Ecocert [1] standard, up to 15% of these ingredients are from certified organic farms. The range also conforms to the Cosmebio [2] charter, thus guaranteeing authentic organic products to consumers.

The new range includes two shampoos. A version for normal hair is infused with organic green tea leaf extracts to leave hair feeling weightless and hydrated. And an option for dry and damaged hair includes extracts of Brazilian nut oil, to nourish and soften hair.

“True to Timotei’s heritage and roots, but fresh, modern and distinctive, Timotei Organic Delight takes naturals to the next level,” says Senior Marketing Manager Kim Duchayssoy.

Timotei Organic Delight launched nationwide in France and in Rossman drugstores in Poland in December 2011. It is set to reach further countries across Europe in 2012.

Footnotes

[1] Ecocert: An inspection and certification body established in France in 1991 by agronomists aware of the need to develop environmentally friendly agriculture and the importance of recognising businesses committed to this method of production.

[2] Cosmebio: A French not-for-profit professional association for ecological and organic cosmetics. Founded in 2002, it represents more than 300 French and foreign members including ingredients suppliers, manufacturers and retailers.