After two years of slowdown and singl digit growth, the German market for controlled natural cosmetics seems to resume its growth. According to the latest data published by market research firm Gesellschaft für Konsumforschung (GfK), sales recorded growth of a good 10 % in the first half of 2013 in Germany and are expected to reach approximately 950 million euros for the fall year 2013.
Worldwide sales are in excess of 9 billion euros and are increasing every year by an average of 5-6 %.
However, according to the organisers of Vivaness, the international trade fair for natural personal care, has been held in Nuremberg since 2007, the influence of natural cosmetics is stronger than their market-share. Beyond natural and organic cosmetics, the whole cosmetics sector would become “greener”. “Ethical and social considerations like environmental protection are playing an increasingly important role for consumers when they do their shopping,” they highlight.
The organisers of Vivaness also point out the growing importance of veganism, which consist in banning all animal derived substance from the cosmetic formula, including honey, beeswax and wool fat, which remain important ingredients for natural cosmetics.
The next edition of Vivaness will be held on 12-15 February 2014, in parallel with Biofach, the leading trade fair for Organic Food.
