The Mibelle Group is entering the South Korean market following the retroactive acquisition of Seoul-based company Gowoonsesang Cosmetics Co., Ltd. effective as of 29 June 2018.

Founded in 2000 by Dr. Gun-Young Ahn, Gowoonsesang Cosmetics offers a range of dermatological cosmetics products and services under the “Dr. G” skincare brand.

With the ‘Dr. G’ brand, we are entering one of the most important international skincare markets. The Mibelle Group is also supporting the Migros Group’s health strategy with new competency in dermocosmetics,” explains Luigi Pedrocchi, CEO of the Switzerland-based company.

According to the group, the acquisition of Gowoonsesang will allow Mibelle to secure its access to Asian markets, innovative technologies and business models while fitting perfectly with its international expansion strategy and brand portfolio.

Gowoonsesang Cosmetics was founded in 2000 by Dr. Gun-Young Ahn. The company offers a range of dermatological cosmetics products and services under the “Dr. G” skincare brand. Details of the transactions have not been disclosed but Mibelle says Gowoonsesang is in a solid financial position and generated turnover of 28 million Swiss francs (24.6 million euros) in 2017. The company employs around 60 staff and exports to over 30 countries.

The Mibelle Group is the number three in the European proprietary brand market. As a full-service customer brand manufacturer, the group serves the three business units - Personal Care, Home Care and Nutrition - and has around 1,200 employees and generates sales of CHF 455 million.

The Mibelle Group is the number three in the European proprietary brand market. As a full-service customer brand manufacturer, the group serves the three business units - Personal Care, Home Care and Nutrition - and has around 1,200 employees and generates sales of CHF 455 million.