For its fourth edition, the Rives de la Beauté (Paris, 19 to 23 September 2012) will give priority to original experiences and special treats, focusing on a selection of unexpected Parisian venues epitomising the French know-how in the field of cosmetics and perfumes.

Multi-disciplinary satellite events - ‘les Passerelles’ - conceived for informed consumers and curious professionals will enable attendees to explore the interdisciplinary nature of beauty (perfumes, design, fashion, photography, literature, film, art...).

Wouter Wiels the founder and organiser of the event has designed n open and inspiring itinerary through the heart of Paris, from “rive gauche” to “rive droite”, had has choosen this year to highlight “concealed beauty”.