Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Texen supports Sothys in the revamping of its makeup packaging

Following on from the recent launch its lipsticks housed in metallic packaging, Sothys is modernizing its makeup range with two new compacts complete with magnetic closures, one for face products, the other for brows. Texen Beauty Partners (a subsidiary of PSB Industrie) once again collaborated with the brand on this development.

Available in 20 shades, Sothys’ lipsticks are now housed in anodized aluminum packs. More elegant and modern, they include a magnetic closure to make usage easier as well as a weighted base for a more luxurious feel. Texen Beauty Partners and Sothys opted for a patented mechanism made without glue or lubricant and a 12.7mm cup made from black shiny PCTG.

Square compacts synonymous with elegance

With these two different compacts, Sothys is aiming for the faultless effect of a black square thanks to a contrast between matte and shiny finishes. For both a chic effect and for practical reasons, both feature an internal glass mirror and a magnetic closure.

The smaller version, available in two shades, is destined for brow products. It houses a pressed powder, the indispensable ally for impeccably groomed brows with a natural, silky finish. The larger design is created for three references for the face that offer radiant, long-lasting and enhanced makeup effects.

Both designs are made from mass-dyed ABS with a matte lacquer. On their lids, the Sothys medallion plays on contrasts thanks to a shiny black screen-printed motif. Along the same dual lines, the mass-dyed internal insert is also rendered in shiny black. The larger version of the compact contains an element to hide the magnet featuring the brand’s logo, which is engraved in the mold.

Portfolio

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

Luxe Pack and MakeUp in Los Angeles: A proven powerful partnership

2018 proved to be a momentous year for MakeUp in and Luxe Pack! It marked the beginning of a powerful West Coast partnership that brought both btob platforms to one venue. MakeUp in…the leading stage for beauty and make-up products, trends and formulation and Luxe Pack, the premier tradeshow dedicated to luxury packaging for all (...)

read more
job opportunities
Experts’ views
Giving skin the protection it needs against the pollution

Lipotec - Lubrizol
Giving skin the protection it needs against the pollution

The health of the planet and our own are in danger due, among other things, to the big problem of pollution. Despite the increasing awareness of its significance and the efforts made to combat it, in the last decades there has been an unprecedented worsening as a result of human activity. Contamination affects nearly every corner of (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close