Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Texen creates the pack for the new Dior Addict Lacquer Plump

This spring sees the House of Dior present its first plumping lacquered lip ink. Available in 16 shades, this new-generation product is positioned as a hybrid between make-up and lip care with its shiny, long-lasting finish. Texen Industries was entrusted with the creation of its packaging, a project that represented its share of technical challenges.

Attention to detail for a complex vial

The vial for the range is injected in a two-step process:

  • The first involves moulding PETG with a layer of black aluminium that is cut away to reveal the name of the brand, the blank evoking the shape of a lipstick bulk. The graphic shape of the logo lets the colour of the bulk appear as if through a window.
  • The second stage involves over-moulding this part to give it its definitive square shape. The vial is then protected with a layer of varnish.

Injection and assembly

The PBT collar is injected then metallized before being mechanically soldered onto the vial. The lid and associated applicator, meanwhile, are made up of four assembled parts: the ball at the top is made from silver metallized injected ABS, the collar from PETG bi-injected in two shades then varnished, while the wand is injected and assembled with the applicator selected by the House of Dior.

Technical know-how

For Texen Industries, the principal challenge of this project was the creation of the vial itself. The extreme precision necessitated by the over-moulding to create a perfect finish and maximum shine with no air bubbles was essential for the supplier.

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

Luxe Pack Monaco 2018 unveils its programme

The next edition of Luxe Pack Monaco will be held from Monday, October 1st to Wednesday, October 3rd, 2018 with four main issues toping the bill: sustainable development, personalization, digital and naturality: Sustainable development and all the industrials’ initiatives, concrete, significant, which the brands will be able to avail (...)

read more
job opportunities
Experts’ views
When spirituality infuses our cosmetics - USA trends

Cosmetics Inspiration & Creation
When spirituality infuses our cosmetics - USA trends

Recently, the power of stones has made a major come back, with an upsurge of appetite for wellness and well-being, as the notion of physical well-being extends now towards mental well-being. In an hyperconnected society, the need to disconnect from devices has increased, and the desire to reconnect to oneself has never been so (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close