Symrise has announced the opening of “Symrise Parsian” - its own site in Tehran, Iran. This move strengthens the company’s presence in the Middle East. Symrise will set up sales offices and application-specific laboratories at the site with the aim to use the knowledge gained on site to develop custom-tailored products for the market in the Persian Gulf region. These will be made for local and international customers in the food and beverage industry, as well as for manufacturers of perfumes, body care, and household care goods.
“Having our own site in the region underlines our dedication to Iranian customers and this attractive market. We are thus a step ahead of many other international companies,” said Dr. Heinz-Jürgen Bertram, Chief Executive Officer of Symrise AG.
The company says Iran’s location between Europe, Russia and the Persian Gulf States makes this country an important trading hub. This opens a variety of trading opportunities for the future - also with Asia.
“The country has good liquidity and already ranks among the 20 largest economies. Iran has the fourth-largest oil reserves in the world as well as other natural resources. Experts expect the gross domestic product to double soon,” says Bertram.
Symrise anticipates a lot of demand for products such as high-quality perfumes, cosmetics and foods that conform to leading global standards.
