Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Spaniards spent EUR 147 on beauty products in 2016

The average Spanish consumer spent EUR 147 on cosmetic products in 2016; a decline of 3% on the average spend of 2015, according to the latest data from the Personal Care Consumer Panel from Kantar Worldpanel, the world leader in consumer panels.

According to Kantar, the decrease in spending on beauty products can be explained partially by a simplification of beauty and hygiene routines. In 2016, women used an average of 11 cosmetic products a week and men an average of six, in both cases this is one less item than in 2008. The eliminated product has been taken out of morning routines, which is when most products are usually used. Interestingly, shoppers across all age groups have reduced their use, although the biggest drop was in those between the ages of 25 and 44.

Spanish consumers have simplified their morning beauty routine, found Kantar. Photo: © Candybox Images / shutterstock.com

Spanish consumers have simplified their morning beauty routine, found Kantar. Photo: © Candybox Images / shutterstock.com

The average frequency of purchase is once every three weeks. Most commonly bought products are oral care (24.9 million buyers), hair care (24.7), bath and shower products (21.8) and deodorants (20.9).

Commenting on the changing health and beauty habits of Spanish consumers, Rosa Pilar López, Sector Director of Kantar Worldpanel, said: “The economic crisis has directly impacted on health and beauty sales, but so too have new lifestyle trends and overall pressure on consumers’ time, as a result shoppers are looking for simplicity and comfort in their personal care routines”.

This trend has benefitted products that are convenient and have multiple benefits such as micellar water or BB or CC creams. The micellar facial cleansing waters have been bought by over half a million individuals (six times more people than in 2013), while tinted moisturising creams have grown 51% since 2013 and bought by almost two million people in Spain last year.

These figures contrast with those released by Stanpa, the Spanish association of cosmetics and perfumes manufacturers, which showed a more vigorous market growth.

© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

MakeUp in Los Angeles unveils conference programme

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

read more
job opportunities
Experts’ views
Holiday Retail Insights

Laurence Bacilieri
Holiday Retail Insights

This year, the Thanksgiving weekend sales (Nov. 24-27) promised to be excellent. Good news, 45 % of Americans already started their Christmas shopping before the first of November. As many as 79 % of the retailers started offering discounts and promotions earlier than last year, and 17% of consumers said they did not want to celebrate (...)

read more
Webinars
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close