Sales of perfumes and cosmetics grew by 2.15% in 2017 in Spain to reach EUR 6.82 billion. This is the third consecutive year of growth for the country, according to the Spanish Cosmetic, Toiletry and Perfumery Association (STANPA).
All product categories have grown, but sales of perfumes and colour cosmetics recorded the most impressive rates: +5.42% and +3.24% respectively. Sales of lipsticks, for instance, have grown by +7.4% in value (+13.5% in volume) in 2017.
The per capita consumption is 147 euros per year, more than the European average (137 euros per year) but less than those of France (171 euros per year) and Italy (163 euros per year).
The mass market channel, which represents 47% of sales, is the one which increased the most in 2017, rising by 2.9%. The selective channel (prestige) grew by 2.5%.
According to STANPA, the Spanish perfume and cosmetics industry also achieved record export sales in 2017 with growth of +10.5% over the previous year to reach 3.9 billion euros.
Export sales are growing for all product categories. The sales of fragrance, which account for 40% of the sector’s exports, have increased by 11.2% in 2017.