SK-II explores age-related pressures on women

What do "Girlboss" Sophia Amoruso, actress Chloe Bennet and fashion influencer Aimee Song have in common? The trio is part of a new cast of powerful women snapped up to front SK-II’s new beauty campaign.

The Japanese skincare brand has signed up the three women, alongside award-winning journalist and former editor-in-chief of Teen Vogue Elaine Welteroth and DJ and producer Lauren "Kittens" Abedini, to front its #INeverExpire campaign in the US.

I’m in charge of my own destiny and happiness - it has nothing to do with a man or a job or whether I’ll have kids or not and it has everything to do with who I am. Feeling so incredibly inspired and empowered by @skii’s #INeverExpire campaign and the amazingggg video they created on age-related pressure. Check out my full interview on @vanityfair (link in bio). #ChangeDestiny #skiipartner

Share: