The 5th edition of Rives de la Beauté, the event dedicated to showcase the link between Paris and beauty, will be held from September 18th till 22th, 2013.
From the left to the right bank, the circuit is organised as an open and inspiring itinerary through Paris. Designed for a public of informed consumers and inquisitive professionals, and will display installations, presentations and special treats in a careful selection of venues.
During five days, the event aspires, together with the professional participants to move visitors through a series of original experiences, to arouse their senses, to surprise them with discoveries, to spark of their emotions, to confront them with new ideas, to explain them the know-how secrets within the beauty and perfume fields …
As per the four previous editions, participating brands, designers and artists, as well as boutiques and unusual places will offer an exceptional experience. Simultaneously, a selection of multi-disciplinary satellite events - the so-called “Passerelles” - will explore the interdisciplinary nature of beauty (fashion, photography, literature, film, jewellery, art…).
“The original idea and main objective are always to bring about the creativity and the expertise within the ‘beauty’ field on all levels (perfumers, colorists, photographers, designers, make-up artists, consultants, scientifics, formulators …) and, in this way, through this dynamic and its extremely constructive potential, to create new links and dialogues in our transforming global environment,” explains Wouter Wiels, the event’s founder and organiser. “By the very essence of its culture and its history, Paris might well be the only place in the world where so many people working with and in beauty are united. ‘Rives de la Beauté’ continues to crystallize and to give form to this conspicuous fact.”
With or without reservation, the program includes meetings with artists, visits to retail outlets and exhibitions, lectures, and even a trip to Versailles to visit the Cour des Senteurs.
