Prodigieux®, the first fragrance from Nuxe - powered by the Rexam XD11 fine mist pump with Maximist insert - made its debut with a comprehensive Rexam Sofistic’s sampler program.

The new fragrance of the French beauty brand is based upon its iconic skin oil Huile Prodigieuse. The sleekly packaged retail product is enhanced by Rexam’s ultra low profile XD11.

In pairing this important retail fragrance launch with a supporting mini-product give-away, Nuxe has chosen an increasingly popular – and logistically complex – strategy.

The Sofistic’s sampler, the industry-reference in fragrance mini-products, allows savvy brand owners to simultaneously excite product loyalists and attract new customers, according to Samira Chmiti, Product Manager – Fragrance, Rexam Personal Care.

The selection of our ultra-compact XD11 and Sofistic’s for Nuxe’s very first fragrance demonstrates the company’s complete confidence in Rexam’s ability to deliver a superior fragrance pump – mini-product solution,Rexam’s Chmiti explained. “This is the type of complex international launch that requires one-stop sourcing, manufacturing expertise and comprehensive field support. Seamless worldwide integration of marketing, production and technical support is critical,” she added.

According to Samira Chmiti, the smooth pre-compression design of the XD11 pump permits - with the Maximist insert - fine, precise and voluminous atomization that has great consumer appeal. Complete neutrality of the XD11 protects the fragrance for the life of the product.

In addition, the Sofistic’s 1.5ml sampler - the industry’s best-selling fragrance mini-product - delivers the highest quality spray thanks to its SP5 pump. It is sold as a complete, readily customizable, pump-and-bottle solution, further shortening supply chains.

Distribution of Nuxe’s inaugural retail fragrance (50ml) and sampler just began in Europe, and the international roll-out is underway.

Nuxe is a prestige maker of natural personal care products sold at select spas, specialty, drug and apparel stores. The company uses natural active ingredients and does not use mineral oil, paraben or substances of animal origin [1].