The various decoration and customization elements of the just-launched Noir Couture Givenchy mascara, have been made by Rexam, in its site in Simandre (Burgundy), which specializes in injection and metalizing, with particular expertise in challenging surface treatments, UV lacquering, stamping, screen printing, hot stamping and laser technology.
“Keys to success of the pack are the sophisticated decoration elements and the delicatecy logo treatment, the latter created by two distinct processes. A delicate “4G” is engraved - and painstakingly hot stamped - at the top of the contoured and UV varnished cap, while the same precise two-step process is used to adorn the base with an elegant “Givenchy” logo. The mascara is further decorated with the high-precision alignment and hot stamping of the shiny silver vertical strips extending from cap to base. Both cap and base are injected in black PCTA, while the wiper is of black PEBD,” details Rexam in a release.
The unique, three-ball brush is supplied by Ponzini.
Rexam’s make-up related work with LVMH brands is extensive and includes such launches as Givenchy’s Rouge Interdit, Dior’s Rouge Dior and Guerlain’s KissKiss and Rouge Automatique.
