Procos, the high-end packaging manufacturer for the luxury market, is carrying on its innovation work and presents the “convertible” shopping bag.
This bag which came to life after the meeting between the Italian Designer Giorgio Fabbi and Leander Kritikos, CEO of Procos, was designed to improve the customization of shopping bags.
The convertible bag combines cost effectiveness of mass production while still being flexible enough to personalize the paper bag. The general basis of the bag, including the handles, can be produced on a large scale. The patented construction makes it possible to exchange the outside cover of the bag. It is easily replaceable and can be used for special editions, product launches, seasonal greetings or even a 100% personalization for loyal customers as “thank you for your purchase Mr. Smith”.
At the same time, the convertible bag is an environmental friendly alternative. Once the limited edition is over, merely the cover is disposed. The basic construct of the bag remains to be used. This also reduces the amount of bags to be thrown away if they are out of season.