The London brand has released its first full men’s grooming range, titled Bayolea.

The new Penhaligon’s line includes 14 skincare, shaving and grooming products. It’s the brand’s first-ever foray into skincare, including facial wash, cleansing mask and soothing gel, with the new products sitting alongside traditional shaving soaps, creams and balms.

Penhaligon’s Bayolea line © Penhaligon’s

At the core of the range is the Bayolea fragrance, a reformulation of a classic zesty blend from the brand’s archives that opens with mandarin and lemongrass over a cardamom, black pepper and lavender heart and a cedar, sandalwood, musk and moss drydown.

"The fragrance is wonderfully fresh and masculine and I can’t wait to see it on the shelf (as well as in my bathroom!)," said Matthew Huband of Penhaligon’s.

Prices start at €9 for the 7g moustache wax and go up to €110 for the 100ml Bayolea Eau de Toilette. The products are available in Penhaligon’s boutiques and online now.