Parfums Berdoues to enrich their offering

Kristel Milet

30 April 2018

Every generation marked the development of this Toulouse-based family perfume & cosmetics group with their own style. Les Colognes, created in 1902 by Pierre and Guillaume Berdoues, have been the brand’s jewel for over a century, while the Collection Grands Crus launched by their great-grand-daughter and current Director, Sophie Berdoues, made the family’s name enter the world of niche perfumes and luxury. In these early months of the year, two new launches illustrate the diversity of the Berdoues offering: a new line of natural skincare products and a new Grand Cru fragrance.

Initially based on transmission, innovation, and creativity values, the Berdoues group is now present in 40 countries with about ten brands – an exemplary development for this family SME that managed to revitalize their market generation after generation. Henri Berdoues’s iconic 1930s creations, like Colognes by the 1902 brand, or Violette de Toulouse, were followed by an opening to supermarket channels with Blondépil and Petits Plaisirs by Pierre Berdoues in the 1960s. In the 2000s, his daughter Sophie initiated the purchase of the ELLES and IKKS licences, as well as of Molyneux perfumes, very popular for export.

Mille Fleurs, new natural skincare by 1902

Iconic and historical brand 1902 has just been enriched with a range of body skincare products based on natural ingredients perfumed with the Mille Fleurs Berdoues olfactory signature. The 1967 Pierre Berdoues mille fleurs, a container intended for collecting the results of unsuccessful tests performed by perfumers during olfactory sessions, led to the creation of a unique olfactory concentrate.

Today, this floral formula, which was preciously preserved for 50 years, is associated with the range’s formulas composed of 90% to 98% natural ingredients. Each of the eight skincare products (scrub, milk, shower gel, soap, water, hand cream…) has its own complex comprising two to five plant-derived actives. The range has been available in pharmacies and parapharmacies since late February.

A newcomer in Collection Grands Crus

Since it was launched, the Collection Grands Crus has known a real success in alternative perfumery, in particular in the United States and Europe, thanks to its complex associations and raw materials carefully selected all around the world. At the very beginning, the collection was based on the olfactory interpretation of a world region by a master perfumer.

The range has now been enriched with a new Peng Lai fragrance by Sébastien Martin to pay tribute to a Chinese legend. This fruity, floral fragrance unveils an alliance between Osmanthus, a Chinese precious material, Laotian benzoin, and Brazilian tonka bean. The new 100 ml version has been available since late February for 80 euros.