The creation of the PACKMAN company stemmed from a simple observation: there is a demand for very high quality and ultra-technical parts that only a few producers are able to make. "It’s the famous rare bird, the one everyone is looking for but that’s always too expensive," explained Rémi de Précourt, co-founder and Director of the company.
This was precisely the demand of the Reload Labs brand, a concept of light, reloadable, customizable, mini spray launched last October, and for which PACKMAN designed seven technically very different products combining Zamak, aluminium and plastic with a palette of Leather & PU material effects.
Meanwhile, the Clarins Group entrusted the PACKMAN company with the design of the cap for the new perfume Azzaro pour Homme "Wanted". This metal cap is a combination of four different materials.
PACKMAN also took part in the creation of other complex products for the Group, such as the cap of the Angel Etoile Collection, a multifaceted cap made of Zamak fitted on a PCTA crystal base or the pedestal of the women’s perfume Alien by Thierry Mugler for which a specific galvanizing process had to be developed.
To meet the very specific needs of its clients, PACKMAN evaluated 80 factories in China to eventually select three. "It took us a full year," admitted Rémi de Précourt. The company also has a team based in China. "We always strive to go beyond the simple trading – that does not suit the requirements of very complex and specific projects – and offer a real co-development with partners with a real technical competence. This philosophy, backed up by a local presence in China has allowed us to enter into exclusive agreements with our partners."
Beyond purely technical concerns, the PACKMAN co-founders have also wished to create a next-generation company, an inventive, innovative and responsive smart company, capable of working on a multitude of materials, and remain the sole interlocutor of brands.
"Today we need to speed up processes by streamlining procedures, moving forward as much as possible from the earliest stages of design of the project, thanks to a real partnership between the supplier and the client. From this view point, the lightness of our organization is also a big asset. Even the development of tools can be performed in a very short time and therefore guarantee our clients a good time to market," concluded Rémi de Précourt.
In two years more than twenty references designed by PACKMAN were launched on the market. The company’s forecasts are very promising, with many projects in the pipeline and especially the launch of a major innovation planned in a few months from now and which should be a growth driver.
