In 1968, it shook up the market and was then considered as one of the world’s most expensive anti-aging products. In January 2014, the iconic B 21 returns and is now "Extraordinary" and more accessible.

Based on a research focusing on the reset of impaired skin cells, Orlane’s new formula relies on a “Youth reset” complex with 21 amino acids and stem cells extracts from pale iris leaf. The purpose of the active ingredients is to act on the activation of sirtuins, to reduce progerin - one of the main markers for cell senescence - and to prevent premature the shortening of telomeres. Supported by a series of tests, the main innovation’s claim is to restore cellular dysfunctions for enhancing the skin’s tone and reducing deep wrinkles.

The product can be used alone or with a serum and is adapted to all skin types regardless of their age. B21 Extraordinaire defines itself as a premium skincare line, both universal and accessible.

A specific protocol is being finalized for beauty salons. It will integrate B21 Extraordinaire to all anti-aging treatments.

Since the 1980s, the Orlane brand has been owned by the Franco-Italian Giraudi family who also owns Annayake and Venus in France and Perlier and Kelemata Italy.