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“Organics and probiotics are the main skincare trends today,” Bridget Carmady founder of Clémence Organics

Launched in 2016, Clémence Organics is an Australian luxury organic skincare brand created by degree qualified naturopath Bridget Carmady. The brand perfectly illustrates today’s trend toward natural products and increased interest from consumers in what they put on their body and where it comes from. The company founder talked with Premium Beauty News about her vision of the beauty market.

Bridget Carmody, founder of Clémence Organics

Bridget Carmody, founder of Clémence Organics

Premium Beauty News - What is the history behind the creation of Clémence Organics?

Bridget Carmady - Part of the reason I began making my own products was because I wanted to know that what I put on my skin could in no way cause me any harm. I lost both my father and sister to cancer, and their stories fortified in me a passion for nurturing health and reducing cancer risk wherever possible. The role that skincare plays in health may seem small and insignificant for some, but when the body absorbs around 80% of what we put on it, I don’t feel we can take it too lightly. I know for me, having full confidence in what I put on my skin (and therefore in my body) makes me feel that I have at least taken control of that aspect of my health.

I also wanted my naturopathic clients to have the best products for their skin that were gentle and made from organic ingredients but still able to deliver powerful results for their specific skin conditions.

My clients loved the products I made for them and because of this the skincare side of my business grew quite quickly. Pretty soon I had to decide between my naturopathic practice and making organic skincare. My heart was pulling me towards Clémence and so I launched it as a stand-alone skincare brand in 2016.

Premium Beauty News - What is your background?

Bridget Carmady - I studied a Bachelor of Naturopathy and then went on to do my Honours degree in Health Medicine. I use this naturopathic approach when it comes to creating my products. Naturopathy is a practice of medicine that is based on the body’s inherent ability to heal itself. Therefore, each Clémence Organic product is formulated to support the body’s own healing process, using both traditional and scientifically validated nutritional medicine and herbal medicine.

Premium Beauty News - Where are your products available?

Bridget Carmady - We are currently only available in Australia but ship internationally via our website. Our distribution is expanding, with Asia soon to come on board, and Europe and the USA within the next two years.

Premium Beauty News - What are the biggest trends you are currently addressing?

Bridget Carmady - Organic is definitely on trend with more people becoming aware of the benefits both for their general health and for the health of their skin. Probiotics in skincare is also trending, and so we jumped on this with our latest product, Ultimate Biome Spritz.

Premium Beauty News - What are the most challenges you are facing?

Bridget Carmady - I think the biggest challenge is teaching customers that natural and organic skincare can be highly effective for a range of skin conditions, sometimes even more effective than conventional skincare.

Premium Beauty News - Do you have any investment planned?

Bridget Carmady - With expansion into Asia on the horizon, we are investing money into increasing our production capabilities. We are also investing in brand awareness, utilising influencers on social media to share the message of our brand.

Interview by Béatrice Saffre

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