After participating of the Rio Fashion Week with the launch of its body line Native SPA, O Boticário continues to invest to associate its brand to the fashion world.

O Boticário’s Make B lounge at the Sao Paulo Fashion Week

Inspired by the beaches of Miami, O Boticário’s Make B Miami Sunset spring-summer 2012/13 collection has been launched during the Sao Paulo Fashion Week, in a show on June 13.

Make-up session during the Sao Paulo Fashion Week

The company invested about US$ 7,4 million in the new make-up and perfume collection, including research, product development and marketing actions. Once again Fernando Torquatto, make up artist for O Boticário advised the company for the development of this new Make B collection.