Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

NYX Professional Makeup is bringing glitter fever to Coachella

NYX Professional Makeup is heading to Coachella, and it is bringing a glitter fountain. The makeup brand has unveiled its first exclusive cosmetics sponsorship of the 2019 edition of the iconic Coachella Valley Music and Arts Festival, which will run over two weekends next month — April 12-14 and April 19-21.

NYX Professional Makeup will sponsor Coachella 2019 - Photo: © NYX Professional Makeup

NYX Professional Makeup will sponsor Coachella 2019 - Photo: © NYX Professional Makeup

The label is planning an immersive on-site ’Glitter Trip’ experience offering festival-goers access to an interactive beauty bar and touch-up area, a glitter fountain and a lip and tongue slide. The installation has been inspired by its newest ’Glitter Goals’ beauty collection. Users will also be able to recreate looks from the celebrity makeup artist Nam Vo, who recently teamed up with the brand.

Our fans have relied on our professional-grade products year after year to create their festival beauty looks,” said Yann Joffredo, Global Brand President at NYX, in a statement. “It only made sense to take this one step further and create an immersive festival experience that excites both brand loyalists and new fans alike.

The move is the latest collaborative milestone for NYX, whose innovative partnerships have previously involved launching a sweet treat-themed makeup collection with My/Mo Mochi Ice Cream and Uber Eats, and teaming up with Samsung Electronics America on an innovative virtual reality makeup tutorial via Samsung Gear VR.

Voir cette publication sur Instagram

WE INTERRUPT OUR REGULARLY SCHEDULED PROGRAMMING WITH A SPECIAL ANNOUNCEMENT! 📣 We’re proud to announce we are the official cosmetics sponsor at @COACHELLA 2019! 🎶☀ In celebration, we’re giving 1 lucky winner & their BFF a chance to win the ultimate influencer experience: ✨2 VIP PASSES to Weekend 1 (April 12-14) 🎟 ✨2 round trip flights ✈ ✨A private room for 2 ✌ ✨Access to exclusive #nyxcosmeticscoachella activities LINK IN BIO TO ENTER🔗 Good luck beauty beams! See you in the desert! 😏✨ 🌴💃 || US Only. Official Rules: No purchase necessary. You must be over 18 years, a legal US resident. Starts 12:01 AM ET on 3/6/19 and ends 11:59 PM EDT on 3/21/19. For Complete Rules, visit: bit.ly/2SKPJr0 @nyane

Une publication partagée par NYX Professional Makeup (@nyxcosmetics) le

AFP/Relaxnews

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Seoul unveils its programme of conferences

One month left for MakeUp in Seoul! The B2B show dedicated to the makeup supply chain will take place at the Conrad Seoul Hotel, the 15 & 16 April. MONDAY APRIL 15TH, 2019 10:15 am - 11:00 am: “The future of Beauty 2020” Keynote by Charlie Clark, Trend Specialist, WGSN Mindset 11:30am - 12:15 pm: Trends: “Color Wave by (...)

read more
job opportunities
Experts’ views
Reducing environmental footprint of Beauty packaging - 2nd Part: The Challenges

Gerald Martines
Reducing environmental footprint of Beauty packaging - 2nd Part: The Challenges

Beauty actors are engaged in a wide array of initiatives aiming at reducing the environmental impact of packaging, but the route of packs re-use - although seemingly quite promising - seems underexploited. After a first part listing the main stakes of reducing the environmental footprint of packaging, the second part of this article (...)

read more
Webinars
E-shop - latest publications
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close