German personal care giant Beiersdorf has relaunched its Nivea For Men aftershave balms in a new packaging from RPC Kutenholz. Nivea For Men’s Double Action Balm and Arctic Freeze Gel are designed to have a soothing effect on stressed male skin and give it new energy. The products are now available in a new tube-shaped dispenser.

Creating a design which reflected the masculine nature of the product was of particular importance to Beiersdorf during the redevelopment of the packaging,” explains RPC in a release.

Also, the dispenser had to be visually suitable for the new skincare range for men. The colours chosen, dark blue and silver, were consistent with this approach. The high degree of gloss on the tube enhances impact on the shelf. The grip recesses on the exterior have for only eye-catching, but provide improved grip. “And the easy squeezability of the bottle enables simple dispensing of the product,” adds RPC.