Net-A-Porter.com, the world’s premier online high-end fashion retailer, has introduced beauty as a new category on its website. From today, Net-A-Porter customers in over 75 countries can purchase a highly edited assortment of beauty brands and products.

The move is a natural evolution of our business. We have already established ourselves as a truly global fashion destination and have a super sophisticated, discerning customer with an appetite for newness and the latest trends that extends beyond fashion,” says Alison Loehnis, Managing Director, Net-A-Porter.

Eleven brands including Chantecaille, Natura Bissé, Aesop, Le Metier de Beaute, 3 LAB, Beauty Works West, Philip B, Joya, Ilia, Sarah Chapman and James Read will kick-start a phased launch. Further make-up, hair and skin products as well as nail varnish and fragrance spanning niche and established labels, will be added every week.

The team has spent the past year attending master classes hosted by our brands so that they can help with any enquiries. Through this level of service, our engaging editorial content and carefully selected assortment of brands, we are delighted to offer a unique, curated shopping experience for our customers around the world,” adds Alison Loehnis.