Italian packaging maker Mktg Industry is launching an innovative extra-flat cardboard trousse specifically designed for makeup powders and powder refills. “Flatty” also features a "Lift and Reseal" label, that can be used either to exchange refills or to make it easier to take the product away.

"Flatty was designed to occupy the smallest possible space (only 5 mm thick), a makeup case that perfectly fits in a small purse, in the gym’s bag, in a jacket’s pocket or in a travel beauty case, and is always ready to be used by a modern active woman always on the go,” says the company in a release.

The packaging can be manufactured using 100% Recycled paper only and might therefore be an ecological alternative to plastic packaging. It is 100% made in Italy and can be decorated with 4 colours printing, hot stamping and embossing.

Mktg Industry will introduce “Flatty” at the next edition of the Cosmoprof / Cosmopack tradeshow in Bologna, Italy. The company will display a special limited edition created using special papers by Cordenons, such as: shiny silver paper, metallic paper in gold, coloured metallic paper, silk paper, and papers in special colours and with special textures.