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Industry buzz

Mixer & Pack to address millennials’ interest in the origin of raw materials

Millennials and their concern for the origin of raw materials as well as the processes prior to the commercialization of a product have awakened in Mixer the interest of “opening up to networks” betting on a much closer, dynamic and friendly web and opening an account on Instagram.

With the aim of becoming the main speaker of the perfumery and cosmetics industry in Spain for consumers, customers and the press, the perfumes and cosmetics maker has renewed its digital image with a new web site (www.mixerpack.es) and has opened an Instagram account (@MixerandPack) as the main social network to communicate its core values.

The prestigious brands that we manufacture increasingly ask us to bring the Press, Influencers, Bloggers, sales force or colleagues from other departments to show them how we make a perfume, so why not do we open ourselves to the rest of the world,” says Agustín Gómez, Communication Director of Mixer & Pack.

Spain is the World’s 4th largest exporter of perfumes and cosmetics. We export more perfumes and cosmetics than wine, oil or shoes. Mixer has reached such size and relevance in the sector that we believe with the social responsibility to act in the education and training of this phase such unknown as manufacturing, maceration and all the stringent tests that the process must have for a correct manufacture, that complies with good work practices and ensures brands, our customers, a product worthy and at the height of its consumer,” adds Juan Mediavilla, General Manager of Mixer & Pack.

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