Is ’Hydra Beauty Micro Crème’ - the latest addition to Chanel’s ’Hydra Beauty’ family of products - the start of a true disruption within the cosmetics market?
The new launch, that we mentioned last week, is the first cream to be based on ’micro-droplets’. In that case, the droplets contain camellia extracts. The development of this innovation was made possible thanks to new advancements in ’microfluidics’, a technique that makes it possible to shape droplets one by one, therefore controlling their size and manipulating fluids to alter the structure of an emulsion. The droplets can then be effectively encased in an evanescent membrane.
Active beauty ingredients can therefore be preserved right up to the moment of application. So, for example, droplets within beauty products do not burst until they are applied directly to the skin, whereby they erupt, offering a fresh sensory experience and more efficient moisturization. In the case of Chanel’s new Hydra Beauty Micro Crème, the droplets are able to resist bursting when they are scooped out of the jar, and thus only free the active when the cream is applied to the face.
Microfluidics also offers entirely new visual and sensorial sensations.
According to Chanel, which teamed up with the French scientific start-up Capsum for their expertise in the area of microfluidics, this new technique is “capable of broadening the scope of possibilities to develop tomorrow’s cosmetics.”
Chanel should launch more products based on this technique in 2018. The microfluidics method seems to have a lot of assets to become the hot new beauty trend of the near future. Time will tell!