Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Men more open to ingestible skincare, study finds

Men are a better target than women for ingestible skincare makers, a recent research by Lycored suggests.

The global supplier of natural carotenoids for food, beverage and dietary supplement products surveyed 480 consumers in the UK and France, exploring their attitudes to skincare, health and appearance [1].

One of the key findings was that men were significantly more open to the concept of ingestible skincare than women. Three quarters (74%) of the men surveyed said the idea of taking a supplement for skin health or beauty was normal, compared to 58% of women.

According to Lycored, one possible explanation for this is that men are less willing than women to spend time applying topical products. Thirty-seven per cent of the men surveyed said they want to spend less time on their skincare regimens, compared to 28% of women.

Men have long been growing in importance as consumers of skincare, and our research shows this applies to ingestible products just as much as topical. The potential of the male beauty from within market is huge,” said Zev Ziegler, Head of Global Brand & Marketing, Health at Lycored.

The survey also found that men are no less likely than women to pay for quality products, with 26% in both groups spending more than £20 a month on skincare.

At Vitafoods Europe (May 15 to May 17) Lycored will be showcasing Lycoderm, its proprietary carotenoid blend for skincare supplements. Lycoderm is specially designed to foster overall skin wellness from the inside out. It combines natural lycopene, phytoene and phytofluene from tomatoes with carnosic acid from rosemary leaf.

Footnotes

[1] Survey of 480 consumers (240 in France and 240 in the UK) who had purchased a skincare product (e.g. moisturiser, cream, lotion, pill or supplement for beauty or skin health) over the past 12 months. Research conducted in March 2017.

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork will spot latest Asian beauty trends

Florence Bernardin, general Manager of Information & Inspiration, Asian cosmetics markets specialist will highlight latest Asian make-up and beauty trends at the very next edition of Makeup in NewYork to be held on September 12 and 13, 2018. Through trends and products, Florence will show how innovation is dynamic from this part (...)

read more
job opportunities
Experts’ views
Full-Service: mini promotional packs are getting bigger

Candice Jacoud
Full-Service: mini promotional packs are getting bigger

There is a revolution going on in sampling and promotional & travel-size pack solutions. The current challenge is to meet brands’ clearly identified expectations as regards differentiation, ROI measurement of campaigns, and digitalization. Mini-sizes are such growth drivers that Aptar Beauty + Home is taking action with a (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close