Premium Beauty News - The least we can say is that airless systems have the wind in their sails!
Lucyna Silberstein - It’s true! We are definitely in a growth market. Its growth rate is estimated at about 5% per year in Europe against 7% in the United States. For our part, we already produce about 130 million units per year, with 30 million alone in the United States.
Premium Beauty News - The investment you have planed this year is consistent!
Lucyna Silberstein - In any case, this shows our confidence in this market. In fact, we are giving ourselves the means to produce nearly 50% more airless containers in the next twelve months or so. The new 15,000 sqm site (161,500 sq ft) will complement the 5,000 sqm site (53,800 sq ft) we already have in the area but will eventually replace the second one of 6,500 m2 that we currently have. We plan adding nearly fifty more injection presses to the 120 already on site. We design and manufacture high-performance airless packaging solutions for an increasing number of brands. To cope with this demand, we needed this new, larger, high performance plant that will allow us in addition to improve the required logistics efficiency and provide an optimum level of quality and service.
Premium Beauty News - Your “customer” market is mainly “cosmetic”?
Lucyna Silberstein - Yes, it’s that’s right! The cosmetic sector represents about 85% of our business followed by dermatology. Number one across all categories, face care. Make-up only represents 9% of our business for the time being, but it’s increasing.
Premium Beauty News - In fact, you only operate in the segment of piston airless systems. Is it not a handicap compared to the evolution of the market of airless systems? Is it still possible to innovate in airless?
Lucyna Silberstein - Certainly not! We have a comprehensive and recognized expertise in piston systems. This doesn’t stop us from working with other partners on other systems. Like for example the Gaplast Company specializing in systems with a soft pouch or the Louvrette Company with whom we develop interesting models. Not to mention the Neopac Company a tube specialist. As for innovations, they occur in small steps. Thus we will be presenting next September two new models of all-plastic pumps in 5, 10 and 15 millilitres sizes.
To assist our clients in their efforts towards “premiumisation” we also invest and innovate in decoration techniques. The full height hot stamping process, we recently launched is a huge success.
