Premium Beauty News - Comments seem to be unanimous! MakeUp in Seoul, it was the right choice?
Jean-Yves Bourgeois - Undoubtedly, it was the right choice! But this success will have to be attributed to an entire industry, which will have mobilized itself to make of this event the first beauty event in 2014 in Asia. Leading Korean and Western companies in formulation and packaging will be present as exhibitors. And with pre-registered visitors coming from Korea and from many other countries.
Premium Beauty News - Conferences, round tables and make-up animations will follow one another for two days?
Sandra Maguarian - This is in the DNA of our events. MakeUp in Seoul, in the wake of its older counterparts, MakeUp in Paris and MakeUp in New York, will be both a very professional and fun event. As always, many conferences, but also plenty of make-up animations with the support of two prestigious make-up schools, the Soobin Academy and the Hera Academy.
To note also, Damien Dufresne’s photo exhibition. Among the conferences and round tables not to be missed: “Parisian make-up style oscillates between identity assertion and fashion spirit”; “Make-up and Skin-Care, an increasingly less marked border. Where are the new developments heading to?” The Sleever company will present the “Sleever Make Up solution to meet the current market trends in lipstick.”
To note also the following conferences: “Ten years of experience in measuring cosmetic brands equity in Europe; America and Asia: Which lessons for make-up brands?” and “Make-up and applicators, a sophisticated interactivity that can transform Make-up!”
Finally, on the second day, visitors will be able to attend the presentation “Autumn/Winter 2014 Key Runway Make-Up Trends, adapting the season’s main runway trends into product implications for the Asian Consumers.” Not forgetting the two last themes: “How to successfully protect one’s intellectual property?” and “Make-up trends in Europe versus Asia.”
Premium Beauty News - A great evening is scheduled on the first day.
Jean-Yves Bourgeois - Indeed, this event is organized in partnership with the Amore Pacific Group who thus intends to celebrate with the entire industry the first Korean professional event exclusively dedicated to make-up.
