Not to increase too much in size in order to preserve the friendliness and professionalism that have made the success of MakeUp in Paris, the B2B show gathering the make-up industry, but at the same time, enabling some new players to come enrich the event with their presence and the quality of their productions: it is to achieve this goal, say the organizers, that the growth of the show is well controlled, and will be of 20% for the fourth edition, which will take place at the Carrousel du Louvre in Paris, on June 20 and 21, 2013.

More foreign exhibitors and visitors

One of the main challenges, according to the Show Manager, Sandra Maguarian, is "the internationalization of visitors”. Hopefully, the 2012 results in terms of foreign visitors “allow us to be very optimistic," she adds.

As far as exhibitors are concerned, Japan will have its first representatives at the Carrousel du Louvre in 2013 and the Korean presence will be even stronger. “Two key countries in the development of high-tech formulations, applicators and packaging,” explain the organisers, who aim at positioning Make Paris as “the centre of expression of the professional make-up sector in Europe!"