The forthcoming MakeUp in Asia, which will take place on 05-06 April 2017 at the Conrad Hotel in Seoul, once again will put the spotlight on make-up innovation.

No less than 33 products were submitted by exhibitors to take part to the Innovation Tree Awards contest organised during the show. Eventually, a total of twelve, five and sixteen products will compete respectively in the formulation, full service and packaging categories.

All the products of the exhibitors taking part to the competition were tested and evaluated by the Selection Committee of the 2017 Innovation Tree Products. [1]

Following this evaluation, products selected as the most innovative will be presented on the Innovation Tree of the show with a setting designed and created by Jeanne Laplante, graphic artist and designer.

Eventually, in the continuation of the partnership established eight months ago with the L’Oréal Group - a partnership which already resulted in the presence of Maybelline at MakeUp in NewYork and Lancôme at MakeUp in LosAngeles - it now is the turn of the Yves Saint Laurent Beauté team to be present next April 5 and 6 at MakeUp in Asia in Seoul in a specially dedicated area of the show at the Conrad Hotel in Seoul. “A presence all the more justified since the brand has been performing particularly well in Asia in the past few months. Overview of a saga like no other,” highlight the organizers.

MakeUp in Asia - Seoul
2017 April 5 & 6
Conrad Seoul Hotel

Click here to get your free entry pass

www.makeup-in-asia.com/seoul-en/