Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Maison Margiela Fragrances sets up shop in LA for the holidays

Maison Margiela Fragrances is celebrating the holiday season with a sweet-smelling pop-up store. The luxury beauty brand, which is part of the L’Oréal Group, has set up shop in Los Angeles’ Westfield Century City mall, where it will remain open through December 31, 2018.

The temporary ’Replica’ boutique will carry the label’s entire 10-piece perfume series, in addition to offering shoppers the chance to personalize their purchases. These options include custom gift-wrapping, label personalization, and the opportunity to use a personal photo to create a unique fragrance pouch.

Beauty pop-ups are definitely having a moment right now: major brands to have already indulged in the concept of the temporary boutique so far this year include YSL Beauty, which opened up a ’YSL Beauty Hotel’ in New York for two days back in September, as well as Rihanna’s Fenty Beauty brand, which unveiled its first-ever pop-up store this summer, setting up shop in three different New York locations over three days. Kim Kardashian also selected the Westfield Century City mall as the location of her KKW Beauty pop-up store back in June.

AFP/Relaxnews

Portfolio

  • Maison Margiela Fragrances on Instagram © Instagram / @maisonmargielafragrances
  • Maison Margiela Fragrances on Instagram © Instagram / @maisonmargielafragrances
  • Maison Margiela Fragrances on Instagram © Instagram / @maisonmargielafragrances
  • Maison Margiela Fragrances on Instagram © Instagram / @maisonmargielafragrances
© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
The 31st edition of Luxe Pack Monaco welcomed 9,280 visitors (vs 9,200 in 2017) of which 53% of international professionals.

Luxe Pack Monaco 2018: Number of visitors remains stable

The 31st edition of Luxe Pack Monaco was held from the 1st the 3rd of October 2018 at the Grimaldi Forum. A very positive outcome, according to the organizers who counted 9,280 visitors (vs 9,200 in 2017) of which 53% of international professionals. All sectors targeted by the trade show were represented: perfumery and cosmetics (...)

read more
job opportunities
Experts’ views
Microbiome: Our new reality, complexity (Part 2)

Marie-Alice Dibon
Microbiome: Our new reality, complexity (Part 2)

For those who, 20 years ago, thought they were living the advent of a world in which nothing would ever be simple again, congrats. You had got it all. And yet, you had probably somewhat underestimated the extent of the phenomenon. Complexification and acceleration make a rather explosive mixture. The emergence of the science of the (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close