Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Maison Margiela Fragrances sets up shop in LA for the holidays

Maison Margiela Fragrances is celebrating the holiday season with a sweet-smelling pop-up store. The luxury beauty brand, which is part of the L’Oréal Group, has set up shop in Los Angeles’ Westfield Century City mall, where it will remain open through December 31, 2018.

The temporary ’Replica’ boutique will carry the label’s entire 10-piece perfume series, in addition to offering shoppers the chance to personalize their purchases. These options include custom gift-wrapping, label personalization, and the opportunity to use a personal photo to create a unique fragrance pouch.

Beauty pop-ups are definitely having a moment right now: major brands to have already indulged in the concept of the temporary boutique so far this year include YSL Beauty, which opened up a ’YSL Beauty Hotel’ in New York for two days back in September, as well as Rihanna’s Fenty Beauty brand, which unveiled its first-ever pop-up store this summer, setting up shop in three different New York locations over three days. Kim Kardashian also selected the Westfield Century City mall as the location of her KKW Beauty pop-up store back in June.



  • Maison Margiela Fragrances on Instagram © Instagram / @maisonmargielafragrances
  • Maison Margiela Fragrances on Instagram © Instagram / @maisonmargielafragrances
  • Maison Margiela Fragrances on Instagram © Instagram / @maisonmargielafragrances
  • Maison Margiela Fragrances on Instagram © Instagram / @maisonmargielafragrances
© 2018 - Premium Beauty News -
latest news
Luxe Pack New York is moving to The Javits Center for the 2019 edition, to be held May 15-16

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

With the beginning of a successful extension in California, 2018 proved to be a momentous year for Luxe Pack, the business to business tradeshow dedicated to luxury packaging. The event will return to Los Angeles for its second edition on February 27-28, 2019 officially putting it on the map as a West Coast industry destination. (...)

read more
job opportunities
Experts’ views
New “Japonism”: a rising beauty trend

Caroline Moulin
New “Japonism”: a rising beauty trend

In France, 2018 was marked by successive exhibitions and cultural events dedicated to Japan to celebrate 160 years of friendship between the two countries. The “Japonismes en France” series held from Nov.22 to Dec.2, 2018, ended on a high note, with the opening of the Shiseido Japanese Beauty Station, a pop-up store which highlighted (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies