Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Magnetic lashes and winged eyeliner: the beauty questions US users asked Google in 2018

There was one pressing issue among beauty buffs this year, according to Google: “How to apply magnetic lashes?” That was the most searched-for beauty question by the search engine’s US users over the past 12 months, according to the 2018 Google Year in Review.

Google users were searching out how to give their lashes more oomph this year. - Photo: © deniskomarov / IStock.com

Google users were searching out how to give their lashes more oomph this year. - Photo: © deniskomarov / IStock.com

It was followed by the queries:

  • what is a lash lift?”,
  • and “how to remove individual eyelashes,” proving that lashes were a major beauty focal point this year.

However, people also turned to the tech giant to ask:

  • what hair colour looks best on me”, which was the fourth biggest beauty-related search,
  • and “how to do cat eye,” following the revival of the popular makeup look on the catwalks.

The results are in stark contrast to the 2017 Year in Review, which revealed that beauty buffs were primarily concerned with skincare, with “how to get rid of pimples?” the most popular conundrum.

Long, luscious lashes have dominated the fashion scene this year, stealing the show at catwalk presentations for labels such as Courrèges, whose September show featured doll-like lashes hand-painted onto the models’ lower lids, and Dior, whose Haute Couture Spring/Summer 2019 look featured exaggerated eyeliner representing bold, surrealist lashes. High-profile beauty launches included the ‘Kush High Volume Mascara’ from Milk Makeup, which contains cannabis oil to condition and nourish the lashes, as well as colorful mascaras from Lancôme x Proenza Schouler and Urban Decay.

AFP/Relaxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
Luxe Pack New York is moving to The Javits Center for the 2019 edition, to be held May 15-16

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

With the beginning of a successful extension in California, 2018 proved to be a momentous year for Luxe Pack, the business to business tradeshow dedicated to luxury packaging. The event will return to Los Angeles for its second edition on February 27-28, 2019 officially putting it on the map as a West Coast industry destination. (...)

read more
job opportunities
Experts’ views
New “Japonism”: a rising beauty trend

Caroline Moulin
New “Japonism”: a rising beauty trend

In France, 2018 was marked by successive exhibitions and cultural events dedicated to Japan to celebrate 160 years of friendship between the two countries. The “Japonismes en France” series held from Nov.22 to Dec.2, 2018, ended on a high note, with the opening of the Shiseido Japanese Beauty Station, a pop-up store which highlighted (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close