Drew Barrymore, Walmart and Maesa announced on January 14, the launch of FLOWER, an exclusive cosmetics line that focuses on luxury brand quality at an affordable price.

The portfolio consists of more than 181 eye, face, lip and nail products ranging from US$4.98 to US$13.98, and is available in more than 1,500 Walmart stores and on Walmart.com

As an owner of the brand, Drew Barrymore takes is promoting FLOWER. According to the brand, this business model allows the company to invest more into formulations and packaging.

All products are manufactured in the USA.