Louis Desazars, President of NARS Cosmetics, has been appointed as President & CEO of Shiseido Europe Region (Europe, Africa and Middle East) effective September 1st, 2015. Louis Desazars has also been appointed as President & CEO of Beauté Prestige International S.A. (BPI), the designer fragrance company of Shiseido Group, effective the same date, announced the Japanese cosmetics giant yesterday.
In his new role as the President and CEO of the European region, Desazars will spearhead an overall future vision and strategy for Shiseido in Europe, with the goals of achieving substantial brand growth in Shiseido’s prestige franchises and developing new markets in Africa and the Middle East.
Concurrently, in his new role as President & CEO of Beauté Prestige International, Desazars will oversee the global strategy of the designer fragrance portfolio. His focus will be on continuing to expand and develop the business and brands under the BPI umbrella, across all regions.
Barbara Calcagni, Senior Vice President, Global Marketing of NARS, who has led the brand’s marketing efforts worldwide since 2008, will succeed Desazars as President of the makeup brand.
