Premium Beauty News - A few words on your positioning!
Mauro Zulianello - It can be summarized by saying that we always do our outmost best to meet all market needs in terms of primary packaging to serve the Cosmetic, Personal Care and Make-up sector but also the Pharmaceutical Industry.
What make us unique are our transparent working methods with all our customers, by offering them not only articles but also by highlighting how and where their products were made. Because behind each and every article, a huge amount of development and testing is necessary before the product hits the shelves and meets as best as possible market expectations.
Moreover our flexibility comes from the fact we can be either agents or distributors, and the customer is perfectly free to chose what solution suits him best, not only aesthetically speaking but also in terms of conditions and logistics. Our customers appreciate our role as consultants or expert advisors with over 15 years experience in packaging and still as passionate about our activity.
Our customers trust us for the quality products and services we offer them, providing them with customized, fast, and adaptable solutions. Our French and Taiwanese offices respectively in Poissy and Taoyuan consistently and efficiently manage the product development processes, logistics, and whenever it is necessary, the sourcing of new products and partners.
We offer standard packaging solutions through a complete range of airless containers with various shapes and capacities, cream jars, make-up packagings as well as other accessories. But for customers who are looking for customized solutions related to their brand, packaging is a crucial element in the development of each product to help a product stand out from the crowd. That’s why we help our customer to find and study a set of shapes, materials and capacities that make the discovery of what a product contains, unique and exciting.
Quality certification and environmental needs of our partners are in line with the most rigorous international standard and constantly updated to meet our customers’ requirements for a “sustainable development”.
This is why our main objective is to maintain a constant high level of service for all our customers, always and in all circumstances. The strong dynamic activity in the packaging industry is naturally boosting our innate creative strength and our ever renewed spirit of challenge toward the market.
Premium Beauty News - Most of your partners are Koreans?
Mauro Zulianello - Yes, this allows us to offer, almost systematically, new and above all, particularly innovative products. More broadly it enables us to develop highly customized projects, starting from a simple idea, through a feasibility study, research of materials, functionality, compatibility, industrialization, and then the finished product ready for use.
We strongly believe that a packaging is more than a mere container, beyond a visual expression and a distinctive way: it should reflect excellence!
Together, we create innovative and attractive lines!
With Hana, for example, we launched a new scientific packaging, the Micro Pump Airless Compact. This innovative packaging design is to achieve all women’s dream to carry all liquid-based cosmetics products, such as eye cream, BB cream, CC cream and serum, safely and conveniently in their handbags from and back to home.
The exclusive packaging science of the Micro Pump Airless Compact is equipped with a micro pump engine and pouch system.
The micro pump is the smallest airless pump to protect formulas with no metal contact and with a fine dosage.
The idea of a refillable container was also chosen for this new compact.
The Micro Pump Airless Compact (Ø: 74.1mm; H: 27mm), has a capacity of 13 15 gr. and a standard output of 0.20cc.
The material of the outer compact is ABS and the inner refill case and lid consists of PCTA, the pouch is made of PE and the case of PP. The disc can be personalized with a PETG (in-mould labeling), metalized, or simply a plastic label. It is also available in three versions of ports (24, 8, or 1 port) depending of the customers’ formulations.
Premium Beauty News - What partner for what future?
Mauro Zulianello - Atually we wanted to expand our product range with an extraordinary choice of pumps. That’s why we turned our eyes again to Korea and approached the Chong Woo Company. It is a company with 150 employees, specialized in the manufacture of pumps, sprays, lotions and airless systems, which has no less than 50 injection machines and about 20 assembly machines.
We plan to develop projects with them concerning new application systems using their pumps in the hair care and skincare segments. Pumps are a very technical and very versatile product, which therefore requires very specific manufacturing processes and knowledge.
