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Packaging & design

Linea Glam continues growing in France

Based in France since 2014 through its Linea Glam France (LGF) subsidiary, the Italian supplier specialising in the development and production of standard or specific packaging for the cosmetic market is achieving excellent results with a turnover that doubled in 2017. With more than twenty-five years of experience, the company wants to continue growing its French business, especially in the high-end segment.

To achieve its objectives, Linea Glam is constantly working on the design of exclusive packaging with its partners in Asia (Korea, Taiwan and China) and in Europe, so as to be able to provide its European customers with innovative proposals (dubbed “packaging ideas”), including an aesthetic dimension in accordance with brands’ styles and requirements.

After a very close collaboration with a high-quality manufacturer in South Korea for a few years, we have been looking by ourselves for innovative products throughout Asia. It is in this context that we have set up a liaison office in Taiwan which manages our sourcing and supply network of which we are particularly proud,” said Mauro Zulianello, President of Linea Glam France.

Turnover doubled in France

Indisputably, France remains the main market for the company that doubled its sales in the country in 2017. Linea Glam is also pleased with the strong performance achieved in Germany with a very strong growth expected in 2018-2019, in the continuity of the good results of last year. “In 2017, we also developed projects with great success in Italy, Switzerland and even in Asia (Thailand, South Korea and India),” emphasizes Mauro Zulianello.

Among its latest and most prominent achievements, Linea Glam was chosen by Filorga for the 30ml dropper bottle of the brand’s Oil Absolute, an item with premium technical and aesthetic features. The “auto-dropper” system allows it to charge automatically each time the cap is screwed onto the bottle, so the product is always ready for use.

Also in France, Linea Glam has also developed the “Mood Box” for the Irisé Paris brand, an infinitely adaptable make-up palette, which can contain either foundations, blushes or eyeshadows, with as a project to develop soon a new version with larger dimensions in order to contain more makeup colours and options.

Our main goal is to maintain a consistently high level of service for all our customers, always and in all circumstances. The strong momentum in the packaging industry is the perfect propeller of our creative strength and our ever-renewed will to meet new market challenges,” concludes Mauro Zulianello.

V. G.


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