In September 2010, La Prairie ushered in the age of enlightenment with the debut of the White Caviar Illuminating Système, a three-part collection of formulas targeting age spots, discoloration and pigmentation, perfectly consistent with its focus on Asian markets. As of January 2013, La Prairie expands the collection to include three new complementary items – White Caviar Spot Treatment, White Caviar Illuminating Hand Cream SPF 15 and White Caviar Illuminating Eye Cream – to target very specific discoloration in problem areas by brightening the skin before, during and after pigmentation problems arise.

Before… by limiting and minimizing the trigger enzyme, tyrosinase, which starts pigmentation deep within the skin. During… through the use of the most innovative technology and approach to decrease and control excess melanin. After... existing spots fade and future ones are put on hold with our White Caviar Illuminating Système,” claims the brand.

These effect are powered by a series of ingredients such as Oligopeptide-68, a skin-lightening peptide encapsulated in a liposome vehicle, Swiss Garden Cress Sprout Extract, to fade existing spots and prevent future excess pigment formation, and Vitamin C and Licorice Root Extract, a combination which blocks tyrosinase thus inhibiting melanin production to help prevent new spots from forming.

The formulas are rounded out with Golden Caviar Extracts, the regal “signature” of the White Caviar Illuminating Système, a source of marine DNA which offers firming and moisturizing qualities. “The extracts, derived from carefully regulated, environmentally-conscious farmed sources, include Omega-3 fatty acids to help boost the anti-oxidant level of defense in the skin while also promoting firming aspects. Lastly, La Prairie’s exclusive Cellular Complex of Glycoproteins, Horsetail and Ginseng Extracts helps stimulate the skin’s natural renewal process, moisturizing and energizing with nutrients that encourage optimal functioning,” adds the brand.

The White Caviar Spot Treatment comes in a white pearlescent plastic pen (4 ml / 0.135 FL OZ) with doe foot-angled applicator and shiny silver caviar-like beads in a band around the top of the pen (suggested retail price: 116 Euro). The White Caviar Illuminating Hand Cream SPF 15 is designeed to fight discoloration and age spots and is offered in white pearlescent tubal (75 ml / 2.5 FL OZ.) with a white pearlescent cap (suggested retail price: 116 Euro). Eventually, the White Caviar Illuminating Eye Cream, which focuses on darkness in the eye area, caused by pigmentation and circulation issues under the eye by targeting the accumulation of melanin and cellular debris (also known as lipofuscin), is offered in white pearlescent jar (20 ml / 0.68 FL OZ) and cap with silver caviar-like beads in a band around the cap; also includes accompanying silver spatula with round caviar-design handle (suggested retail price: 278 Euro).