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Kanebo receives two design awards in Germany

The packaging design of Kanebo’s skincare and makeup lines have received double accolades at the iF Design Award for 2017 in the Beauty & Health category. The awards ceremony was held in Munich on March 10.

The internationally renown iF Design Awards have been held every year since 1953 under the auspices of iF International Forum Design GmbH, an independent German design body with the longest history of any such organization in Germany. “The iF logo is widely recognized as the mark of outstanding design features and its use is granted to products deemed to possess such features that are selected annually by this organization,” explains Kanebo in a release.

This year totalled 5,575 entries from 59 countries. All entries were examined in detail by 58 design experts.

Kanebo’s new makeup and skincare lines were designed by Gwenaël Nicolas. Born in France in 1966, Gwenaël Nicolas came to Japan in 1991 where he founded his own design studio, Curiosity, in 1998.

It’s a great honour and an incomparable pleasure to receive the iF Design Award. There’s a story that, at the time Kanebo Cosmetics was founded, twenty wooden models were created in the belief that the packaging had to be beautiful in its own right before one was eventually decided upon. Released in September 2016 to mark the company’s eightieth anniversary, Kanebo has inherited the concept bequeathed to us by our predecessors, and it therefore makes me extremely happy to receive this award,” said Shintaro Hayama, Kanebo brand manager, Counseling Brand Group, Kanebo Cosmetics Inc.

The brand is sold in Asia (including Japan) and will launch in Germany and Russia in September 2017.

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