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Innovation is more than an idea or project, it’s mindset

Today, “innovation, is a mindset that should help look to the future, and therefore, imbued with a form of ethics, a long-lasting ethics”, explains Christophe Pradère, CEO & Founder BETC Design.


Innovation is driven by brands, working hand in hand, with their suppliers to bring new solutions, products or services that did not exist before. Christophe goes on to explain that “beauty brands should reflect on their offerings and rituals by focusing on this idea of inclusiveness. Beyond genders, other models of body representations are still available and it’s interesting to think that in the end we could have a no longer segmented man-woman vision and be more open-minded which this could lead to incredibly exciting market opportunities.

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Luxe Pack and MakeUp in Los Angeles: A proven powerful partnership

2018 proved to be a momentous year for MakeUp in and Luxe Pack! It marked the beginning of a powerful West Coast partnership that brought both btob platforms to one venue. MakeUp in…the leading stage for beauty and make-up products, trends and formulation and Luxe Pack, the premier tradeshow dedicated to luxury packaging for all (...)

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Giving skin the protection it needs against the pollution

Lipotec - Lubrizol
Giving skin the protection it needs against the pollution

The health of the planet and our own are in danger due, among other things, to the big problem of pollution. Despite the increasing awareness of its significance and the efforts made to combat it, in the last decades there has been an unprecedented worsening as a result of human activity. Contamination affects nearly every corner of (...)

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