Most of iD Scent’s latest olfactory achievements are based on their Scentest® technology. Born of 10 years of R&D, the technology incorporates perfume into paper fibres by air compression, thus providing an accurate, stable, homogeneous reproduction of the fragrance over several months, even years.
The perfume may be partially or totally applied on the material, on one or two sides, so it does not come in contact with the decoration. This detail creates multiple finishing options, like hot stamping, without any disturbance. The perfume does not harm the prints, and vice versa.
Over the last few months, with this leading technology, iD Scent has participated in major communication campaigns, including Prada Infusion d’Iris, Narciso Eau de Parfum Rouge by Narciso Rodriguez, Pure XS Pour Homme by Paco Rabanne in addition to Girls Can Do Anything, the new women’s fragrance by Zadig & Voltaire.
Beyond sampling, this technology has been adapted to other substrates, such as fabric and rubber, thus making possible to extend the field of scented applications to new objects: scented sheets, dressing samples, press kits , gifts, etc.
In October at Luxe Pack Monaco and in November at the Fragrance Innovation Summit in Paris, iD Scent gave a preview of an entirely new way of discovering scents in sales outlets: Scentcloud® a customizable diffuser.
Perfume diffusion - the core business of iD Scent - thus becomes visible thanks to a ‘‘perfume cloud ’’ effect. At points of sale, the diffuser is incorporated into a stele or POS kit. Diffusion takes place through a venturi spray system that provides an extremely faithful rendering of the scent.
Unlike other techniques, Scentcloud® creates scented clouds through a cold nebulization process technology, using no other substance than the perfume. “This technology does not distort the perfume and allows thousands of tests, in a very economical way, preserving the full integrity of fragrance notes,” said Maxime Caffon, Associate Director at iD Scent.