According to ID bio, multifunctional ingredients that claim too much functions have lost a part of their credibility. However, that does not mean the end of multifunctional cosmetic products themselves. “In our fast moving world, the idea is to make consumers turn towards multi-functional cares allowing to save time and increase efficiency,” highlights Alexia Machado Forestier, marketing and communication manager. “However, consumers are not only looking for a special ingredient in a beauty formula but they are interested by an alliance of botanical ingredients that enable to end up with a complete and efficient care in one application.

Ingredient combinations

To address this trend, the French supplier of natural ingredients is launching ID Concepts: a combination of several botanical ingredients to address specific beauty concepts.

In order to illustrate some of the possibilities, ID bio has developed three examples of formulations based on the concepts of:

 cocooning (a feelgood face mask, based on cotton flower extract, titrated extract of marshmallow and date oily macerate),
 perfect complexion (a thirst-quenching jelly based on Mandarin extract, “ID’Clat” and “Cell’intact”)
 night’s dream (an after make-up removal night emulsion based on Gold extract, “Mang’inTense” and “Pepsobiol PF”)

Ideal against the «morning rush» of urban/modern consumers that do not underestimate efficiency, those skincare products that contain various synergetic ingredients can be adapted to various applications (skin care, hair care, make-up, etc) and combined in parallel industries (cosmetotextile, wipes, etc)

The main advantage of «combinology» lies in the creation of a complete and active formula, supported by reassuring concepts and well-known claims,” says Alexia Machado Forestier.

An additional advantage from working with new combinations of already well-known materials: the simplification of regulatory procedures!