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Ingredients & formulation

Geotrends, new Seppic cosmetic formulations inspired by beauty trends

At the Cosmetagora tradeshow in Paris - on 15-16 January 2019 - Seppic is presenting the new ’Geotrends’ collection with new formulations inspired by global cosmetics trends.

Taking inspiration from five global beauty trends - Personalized Beauty, Well-Being, Ethics, Inspiration from nature and Digitization - Seppic is showcasing a series of cosmetic formulations developed, with the help of its laboratory, to suit different lifestyles.

JPEG Personalized Beauty, Do-It-Yourself is back among global trends. A Modisumer (= Modification + Consumer) personalizes their cosmetic product to use a formula:

  • ’Home-made’ with known ingredients,
  • Unique and matched to their skin needs and their desire for texture,
  • Enhanced efficacy.

Hence the need for a sound base, whatever the cocktail of active ingredients. To stabilize the DIY Dermocosmetic Skeleton after adding dermocosmetic actives such as urea, glycolic acid, Seppic therefore used Sepimax Zen a next-generation thickening, stabilizing and texturizing powder polymer.

JPEG Minimalism, from Europe and Japan, is part of the Well-being trend. The consumer uses simple and transparent formulations containing ingredients essential for well-being. To address this trend, Seppic presents Adipo’Stop, a transparent minimalist slimming formulation containing a combination of two active ingredients - caffeine and Adipoless - that helps to beautify legs.

JPEG Increasing consumer interest in labels and biodegradability is the main factor increasing demand in the global Ethical trend and Natural Products. To address this trend, Ethik’Biote Daily Care presents a natural body fluid for easily hydrated skin and a balanced microbiota with the active ingredient Equibiome derived from Burdock roots. It has been developed with a combo of natural and easily biodegradable ingredients: Fluidifeel Easy emulsifier, Emogreen L15 emollient and Solagum AX polymer. “A light formulation with a nude skin feeling, ultra-soft on the body,” highlights Seppic.

JPEG Coming from Asia and the United States, ’Dirt Beauty’ is inspired by nature (products based on seaweeds, clays, ashes, wood charcoal, probiotics...) and brings numerous benefits for the skin. The Trash Slime face mask uses the powers of red seaweed extract and of Contacticel, an active developed by Seppic to fight pollution due to PM2.5 particles. The ’slime’ texture looks like as the children’s ’slime’ game and is inspired by tree sap. The combination of natural Solagum AX gum. Sepimax Zen stabilises the original elastic texture of the face mask and suspends the matcha tea, the only colour and perfume in the skincare product. A biomimetic mask from sap for anti-pollution effect!

JPEG To be ready for a photo, a selfie at any moment, is part of the global Digitization trend with Instantaneous Effect.

To keep photo-ready all along the day, Seppic therefore developed Insta-Aging fluid serum, a comprehensive anti-aging skincare, combining Sesaflash, an immediate tightener, and Aspar’Age, which protects young cells from contagious aging due to SMS (Senescence-Messaging Secretome).

© 2019 - Premium Beauty News - www.premiumbeautynews.com
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