Spectacular launches, iconic relaunches, new ranges…Texen multiplied its collaborations in 2018. Among its developments, Texen Beauty Partners is pleased to reveal two consumer success stories: Candy Puff Powder blusher and Panoram’Eyes mascara, both developed as a full-service proposition for Douglas-Nocibé.
From formula to packaging
With Candy Puff Powder, Texen achieved a trendy design with a fine powder perfectly compacted. “Its cushion applicator leaves a veil of color, highlighting the cheeks and sculpting the features,” highlights Texen.
At the brand’s request, Texen Beauty Partners developed this product thanks to its full-service capabilities, initiating for the occasion its first collaboration with a French formulator specialized in compact powders. Using a standard pack injected in matte black plastic, the blusher has a cap that is opened thanks to a ribbon insert in the exact same shade as the powder itself. A removable base houses a hidden sponge applicator. On the sides of the pack, the text is screen-printed on and is identical for each of the three references. Volume: 3.2g.
Douglas-Nocibé’s Panoram’Eyes Mascara
Awarded a Victoires de la Beauté for 2018 in the makeup category, this mascara is directly inspired by makeup artists. It owes its biggest advantage to its twisted 360° brush, which has a folding wand and bends mechanically by up to 90° to offer the best application angle. This allows the wearer to create a three-in-one makeup result combining volume, length and curl.
“As project manager, Texen has used its expertise to combine the best choice of a tried-and-tested formula, a patented brush and the most appropriate silicone wiper, as well as selecting the perfect pack size to allow the desired make-up result,” said the company.
The pack is available in 12ml, 5ml and 2ml versions. Developed here in an aluminum-clad version, it is also available in plastic alone. The brush can be injected from Hytrel or TPE.